Assignment Overview
- Apply the elements of effective graphic design to create a page layout using shapes, types, and colors.
Explanation
For this monogram design, I wanted to utilize my favorite color scheme of dark blue and gold. I also wanted to incorporate elements from my previous research in an assignment that included Swiss Design. I wanted this design to be elegant, strong, yet flexible. To obtain this, I first used a serif typeface for my initials and placed it in the middle of the layout. The typeface helps initially create an elegant and robust concept, while the placement furthers the strong concept and establishes a hierarchy. Next, I wanted to place the initials in a shape to help create a focal point. However, I didn’t want a simple shape. I wanted something that created a movement and set it apart. I decided to use Swiss Design principles and add thin, evenly spaced lines to create the shape of a diamond. I extended some of the lines to create visual interest. I then added the color scheme. I wanted the initials to be bold, so I made these gold. I added dark blue as a background to add contrast to the initials. I added gold and a light blue throughout the lines to create depth and harmony in the diamond.
