Assignment Overview
- Utilize fundamental principles of graphic design to create a typographic design.
- Select a recognizable slogan or tagline from a company, product, or service.
- Use typography and color to amplify the message through an original design.
Explanation
I chose the IMAX slogan due to the ability to use the “Think Big” more effectively. As shown below, Currently, the IMAX slogan features "IMAX" in all capitals and blue, while "think big" is in a smaller grey font. The dominant "IMAX" overshadows "think big" due to its size and color. To correct these issues, I made the “Imax” lowercase. I capitalized "Think" and placed it at the center to make it the focal point, conveying the core message. I kept "Big" lowercase because the word itself implies largeness, and increasing its size would detract from the emphasis on “Think.” To create visual balance, I placed “Imax” in the upper left, fitting it within the borders of the “T," and placed "Big" in the lower right. This helps guide the viewer’s eye naturally. I decided to keep the existing color scheme since it fits the brand well. To enhance visual appeal, I made “Imax” white to stand out against the blue background. I also made “Think Big” blue but lightened the color to create a better contrast from the background. Lastly, I added a drop shadow to “Think Big” to create depth.
