The colors I selected for my client are red, yellow, gray, green, and blue. Each color represents different aspects of Cleveland. The darker red symbolizes the passion of fans for their city’s teams and the rustic buildings from the rich history of manufacturing. Yellow represents Cleveland’s elegant and historic buildings, as well as the energy fans bring to their teams. Gray provides a neutral balance and symbolizes the steel manufacturing that remains prominent today. Green represents the city’s parks and beautiful gardens, symbolizing growth. Lastly, blue stands for fan loyalty and strength, reflecting Cleveland's large waterfront.
For the client, I selected Delany in a light font for the city name and Scrivano in a bold font for the team name. Delany, a script typeface, was chosen for its elegance and historical connotations, which align well with Cleveland's rich heritage. Scrivano, chosen in a bold font for the team name, creates a striking contrast. Its subtle serifs provide an edgy look that complements the name “Spiders,” adding a distinctive and fitting character to the team's identity.
I have chosen textures related to baseball, such as dirt, jersey material, a baseball, and a baseball mitt. These materials hold significance for baseball fans due to their rich history and are treasured collectibles. I intend to use these textures to enhance my project, adding depth and contrast while strengthening its connection to the sport.
Monogram: This style of logo is commonly used in Major League Baseball. After creating numerous thumbnail sketches, this design became my favorite. The “C” shape is inspired by the outfield of a baseball field, with enclosing lines representing the baselines. Additional lines emphasize the “C” and create a focal point for the “S.” Initially, I struggled with what to do for the “S” but decided to create contrast between the two letters by using the “S” from the wordmark. I included a spider web at the top and a hanging spider, making the “S” appear as though it was hanging from the “C” in a spider’s web, subtly tying in the “Spiders” pictorial mark. The monogram also works without the spider, as it is not distracting from the overall design. For the colors, I chose blue for the “C” to symbolize fan loyalty and strength for the city. The dark red for the “S” contrasts and accentuates the edges. The spider webs are gray to avoid visual distraction, and I chose green for the spider to complement the pictorial logo, as yellow was too intense.
Pictorial Mark: The pictorial logo was my favorite design to create. Initially, the design was unbalanced with webs on just one side. The concept was to have one side of the design represent a spider and the other side resemble a web, echoing the spider’s other half. However, the spider on the web didn’t look visually appealing, so I wanted to create more contrast for the spider. I added subtle webs throughout the spider’s legs to achieve that effect while making the spider itself the main focal point. When choosing the colors, I decided on blue for the spider after experimenting with various color schemes for the logo. Incorporating other brand colors for the web helped to unify the overall identity, with blue as the dominant color for the spider to contrast nicely with the other colors.
Wordmark: I chose this wordmark for its edgy vibe, which aligns with the team name. This logo is easily recognizable and versatile for placement on team merchandise. Each letter's shape incorporates elements resembling spider legs or fangs from the pictorial logo mark. I appreciate how the font includes these elements while also standing on its own as a wordmark. The dark red color from the brand’s identity symbolizes fans' passion for the city and their team, complementing the sharp angles and edgy text. This logo effectively represents the team and resonates with the core audience. The diverse age range of the audience allows the logo to appeal to various demographics. The younger audience will find it appealing due to its sharp edges, setting it apart from other brands in the professional baseball league. Additionally, the logo can resonate well with an older audience due to its well-balanced design and rich color representing the city.
In this copy advertisement, I focused on typography. I used the Delaney typeface for the first two statements and the Scrivano typeface for the third, as these are the typefaces from the client's brand guidelines. My goal was to evoke emotion through this advertisement. I incorporated a baseball as texture to demonstrate how the sport can connect with a large group of people, as shown by the photo beneath the baseball. I placed the “It’s baseball” statement at the bottom and used a larger font size to convey a hierarchy for a serious tone. I also changed the color and added a stroke to the font to match the Cleveland Spiders’ colors, creating contrast against the baseball field photo. This ad will resonate with the core audience due to their passion for baseball and the inclusion of their home team’s colors in the ad.
When creating this synergy advertisement, I aimed for a playful tone inspired by Star Wars. The ad will be used to promote baseball and Star Wars fans to attend a May 4th baseball game. To achieve this, I transformed one of the team’s players into a Jedi. For hierarchy, I positioned the player centrally and a larger size to dominate the design. I included a lightsaber to further emphasize the Star Wars theme and placed a famous Star Wars quote around the player to create balance and motion. This advertisement connects with the core audience in a friendly manner and leverages the widespread appeal of the Star Wars franchise to enhance engagement.
I created this visual advertisement to highlight a specific player’s stats on the team with a casual and energetic design. I began by selecting a photo of the player that conveyed strong emotion and energy. To amplify this, I applied a glitchy effect using RGB color channels. For hierarchy, I made the photo larger to dominate the space. I placed the player's stats in the top left to balance the design and included subtle elements like the Cleveland Spiders' pictorial logo and the player’s number behind the stats to fill whitespace and strengthen the connection with our core audience. This ad is visually striking to grab attention and provides key information about the player’s performance. It resonates with the target audience by featuring one of their key players and showcasing their stats effectively
This shirt is designed for promotional use, typically given away to fans who arrive early at baseball games. My goal was to create a design that complements the Spiders' uniform for a specific game, aiming for a unified look with the stands all in blue to match the Spiders’ colors on that day. I incorporated the team’s pictorial and monogram logos and added spider webs in the corners as subtle design elements to create balance. I used yellow from the brand guidelines to provide contrast and establish hierarchy in the design.
This towel is designed to be used during Cleveland Spiders baseball games to add excitement and energy, rallying the team and engaging fans. It also serves as a marketing piece for both the game and future promotions. The towel features the team name prominently in the center with a larger font to create hierarchy, encouraging fans to take photos with it. The pictorial logo is repeated in the background, and the monogram logo is placed in the upper right corner. I ensured that the design adhered to the brand’s typefaces and colors for consistency.
I wanted the baseball ticket to stand out and be memorable even after the game. Unlike generic tickets, I designed this one with creativity and functionality in mind. I used the shape of the team’s pictorial logo as the outline for the ticket and incorporated the brand’s typeface for seat locations, start times, and team names. For added practicality, I included the team’s schedule on the back and a QR code linking to the team shop. This allows fans to easily track game times and access team merchandise, enhancing the ticket's utility and engagement.
I designed an app that incorporates the team’s colors and typography, with the pictorial logo subtly featured in the background. The app allows users to quickly purchase tickets, merchandise, and order food from their seats during the game. It also includes FAQs about baseball and historical information about the team and the ballpark, providing a comprehensive and user-friendly experience.
For social media, I focused on an Instagram page, as it is the most popular platform among the target audience. I incorporated the pictorial logo as the profile picture to ensure quick recognition of the Cleveland Spiders’ page and used team colors throughout the design. The content highlights recent games and player stats to keep fans engaged. I also included interactive elements such as reels featuring community involvement, player interviews, throwback videos, and the mascot interacting with fans both at games and in the community.
I incorporated the Spiders logo, typography, a picture of their stadium, and a showcase of recent social media posts on the website. This design caters to fans who may not use Instagram or other apps, offering them a creative way to engage with the team. The website features options to buy tickets, merchandise, and includes a live update feature on the left side of the webpage to keep users informed about recent news and posts.
In conclusion, the rebranding of the Cleveland Spiders represents a bold and necessary step forward, embracing a fresh and inclusive identity that honors the rich history of Cleveland baseball while appealing to a diverse and passionate fan base. This rebrand aims to create a meaningful connection with local residents, families, young adults, baseball enthusiasts, corporate partners, and sponsors by evoking excitement, happiness, nostalgia, unity, and hope. Our innovative and thoughtfully crafted brand and logo will not only celebrate the essence of Cleveland but also position the Cleveland Spiders as a modern and dynamic team ready to inspire future generations.
Choosing our rebranding effort means partnering with a team that deeply understands your needs and shares your passion for Cleveland baseball. Our portfolio showcases our ability to blend creativity with strategic thinking, ensuring a brand that resonates emotionally and stands out in the competitive sports and entertainment landscape. Hire us to lead this transformation, and together, we will build a legacy that truly represents the heart and spirit of our city, engaging fans today and for years to come.
